Management & Marketing
Approved course information last updated: 2 years, 7 months ago
Pre-requisites: MGTMKT 220 FIN 220 ISOM 210
Requisite To: None
Lab Session:
A capstone course that discusses strategic management concepts and models. The course integrates organization functional areas to strategic planning process. Considerations are given to the environmental and international elements as well as ethical and technological dimensions of decision making related to strategy formation, implementation, and evaluation: case method is an essential tool in teaching the course.
- The college of business administration (cba) at kuwait university is accredited by the association to advance collegiate school of business (aacsb), which represents the highest standards of achievement worldwide for business schools. in line with maintaining such standards, each program at the cba has developed a set of objectives that our graduates will achieve at the end of their learning experience. therefore, the following goals are specifically mapped to mkt 450.
- At the end of this course our graduates shall be able to:
- Recognize the implications of a proposed business decision from a variety of diverse, internal and external, stakeholder perspectives.
- Evaluate the integrity of the supporting evidence and data for a given decision
- Analyze a given business decision using integrative techniques, structures, and frameworks
- Integrate the appropriate technological tools (whether computer-based or otherwise) to analyze and solve a business problem.
- Incorporate the appropriate tools (whether computer-based or otherwise) to present analysis results.
- Create a clear, concise, and audience-centered presentations and documents.
- Analyze business problems using suitable business theories and techniques.
- Structure logic and frame quantitative analysis to solve business problems.