Management & Marketing
Approved course information last updated: 5 months, 3 weeks ago
Pre-requisites: MGTMKT 220 MGTMKT 330
Requisite To: None
Lab Session:
This course provides an overview of the international marketing practices that are used to meet the demands of world markets. The marketing principles concepts will be applied in this course but from a global perspective. Generally, this course describes the problems and decisions facing managers in global markets. Moreover, this course provides several methods for evaluating global marketing environment elements and the available approaches for entering foreign markets.
- 1. understanding international marketing issues, definitions, and terminologies.
- 2. being aware of the economic, cultural, political and technological differences among international markets.
- 3. understanding problems and decisions facing firms with foreign operations lg1 – lg3.
- 4. understanding ethical/unethical business issues in the global markets.
- 5. applying market segmentation schemes in international markets.
- 6. understanding marketing planning and strategies in global markets based on global market analyses. this includes applying the 4ps in global markets lg1 – lg2.
- 7. understanding the tools used for selecting foreign markets lg1.
- 8. understanding the available approaches for entering foreign markets.