330 Integrated Marketing Communication

Management & Marketing

Approved course information last updated: 4 months, 2 weeks ago

Pre-requisites: MGTMKT 220

Requisite To: MGTMKT 441

Lab Session:

Course Description

This course is designed to teach an integrative approach of marketing communications tools, with a specific emphasis on advertising role in marketing planning, crafting advertising message strategy, understanding the principles of media selection and placement, and analysis of audience segmentation to determine the appropriate message and media.

Course Learning Objectives (CLOs)
  • 1) exhibit competence and comfort with making a sales or persuasive presentation.
  • 2) develop communication methods to deliver messages to targeted audiences and achieve coordination and consistency in addressing multiple audiences, with multiple messages, using multiple media lg3 lg2.
  • 3) understand the importance of internal as well as external marketing efforts and the necessary coordination of all communication lg1 lg2 lg3 lg4 .
Syllabus History
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