Management & Marketing
Approved course information last updated: 2 years, 3 months ago
Pre-requisites: ELU 126
Requisite To: None
Lab Session:
This course is essential in building the knowledge of students in the area of business communication. The main focus of the course is building the skills and experience in business communication; the course covers topics such as: communication theory, communication across cultures, technological advances in communication, managing meetings, interviewing, listening, negotiation, writing letters and memos, writing reports and presentation.
- The college of business administration (cba) at kuwait university is accredited by the association to advance collegiate school of business (aacsb), which represents the highest standards of achievement worldwide for business schools. in line with maintaining such standards, each program at the cba has developed a set of objectives that our graduates will achieve at the end of their learning experience. therefore, the following goals are specifically mapped to mgt 303.
- At the end of this course our graduates shall be able to:
- Understand business communication concepts that serve as a basis for effective spoken and written communication in a business setting.
- Summarize the theoretical frameworks of communication and understand the role communication plays above and beyond the exchange of information.
- Use standard formats, techniques, and documents to gain credibility in business settings.
- Understand the need to specialize communication approaches to the specific needs of the situation and the participants.
- Develop the fundamental skills of business communication techniques and the ability to be effective in writing business documents.
- Deliver effective business presentations in contexts that may require either extemporaneous or impromptu oral presentations.