340 Business Analytics for Decision Making

Information Systems & Operations Management

Approved course information last updated: 2 years, 2 months ago

Pre-requisites: ISOM 331

Requisite To: ISOM 440 ISOM 441 ISOM 442

Lab Session:

Course Description

This course introduces students to the area of business analytics (ba). Students will learn how to approach a business issues using ba. The business analytics model will be introduced at both the strategic and analytical levels. Students will learn the principles and best practices of ba as well as various analytical methods for transforming data into information and relevant knowledge for decision making. Student will also learn how analytics can drive better, innovative business planning by mapping current theories and technologies to the practical benefit of a business. Topics covered include data quality measurement, data warehouse design, and assessment of business analytics projects. Students will also have hands-on experience on using different analytics tools.

Course Learning Objectives (CLOs)
  • The learning outcomes for this course, listed below, relate to the learning goals of the college of business administration undergraduate program. upon successful completion of the course, students will be able to:
  • Have a clear understanding of ba methods and tools.
  • Understand how business success is achieved with ba principles and tools.
  • Select and apply appropriate analytic tools for solving business problems.
  • Interpret various datasets and understand how they relate to business objectives.
  • Apply ba principles and tools to make informed managerial recommendations for solving
  • Business problems
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