Management & Marketing
Approved course information last updated: 1 month, 3 weeks ago
Pre-requisites: None
Requisite To: None
Lab Session:
This course will rely on open discussion format in which require students’ active participation. This course is going to integrate knowledge and analytical skills obtained from the other marketing required courses. The focus will be on utilizing all marketing concepts and tools to address social problems and encourage the behavior change required to find the solution for them. The course will discuss the step-by-step social marketing plan that aims at using all techniques and proven marketing theories to address a specific (relevant and current) social issue in the local market.
- The learning outcomes for this course, listed below, relate to the learning goals of the college of business administration undergraduate program, which can be found in the appendix at the end of this syllabus.
- 1. understand the difference between commercial marketing and social marketing
- 2. identify appropriate applications for social marketing.
- 3. understand the importance of marketing research in the field of social marketing.
- 4. understand behavior change theories, frameworks, and models.
- 5. develop marketing intervention mix strategies with the ethical considerations
- 6. understand the audience selection process
- 7. develop a social marketing plan.