Management & Marketing
Approved course information last updated: 1 month, 3 weeks ago
Pre-requisites: MGTMKT 201
Requisite To: None
Lab Session:
The focus of this course is on three main topics: (i) design thinking and innovative problem solving, (ii) managing innovation, and (iii) innovation strategies and strategic decision making in technology intensive industries. Students will take a perspective of both emerging and established firms competing through innovation. Topics covered include: innovation ecosystems, creativity, disruptive innovation, design thinking, commercializing inventions and ideas, business model innovation, the innovation s-curve, entrepreneurship in technology-based industries, organizational learning and the knowledge-based view of the firm, platforms and standards war, and industry evolution and dynamics .
- The learning outcomes for this course, listed below, relate to the learning goals of the college of business
- Administration undergraduate program, which can be found in the appendix at the end of this syllabus. the
- Numbers in parenthesis indicate to which specific learning goal the outcome relates.
- 1. identify and evaluate opportunities for value creation in platform-based ecosystems. (lg2)
- 2. use design thinking and innovative problem-solving techniques to confront challenges in large and small
- 3. analyze knowledge-based organizations and use organizational learning to create opportunities for innovation
- Companies. (lg5)
- And entrepreneurship. (lg5)
- 4. understand how start-ups can disrupt mature industries.
- 5. generate new business models that firms can use to innovate and appropriate value and choose between them.
- (lg2)