Management & Marketing
Approved course information last updated: 2 years, 3 months ago
Pre-requisites: MGTMKT 201
Requisite To: None
Lab Session:
Entrepreneurship is a process – a way of thinking, doing, learning, and acting - that recognizes high potential venture opportunities and then combines them with the people and resources needed to create significant value and personal and social wealth. The purpose of this course is to explore the dimensions of entrepreneurship, venture creation and development, creativity, innovation, and entrepreneurial mindset. MKT 310 introduces the basic concepts and topics in entrepreneurship through classroom discussion and real-life case studies. This course is introductory, as you will learn about the actions required to build a new business venture: for example, generating and selecting ideas, forming and developing a team, raising and spending capital, hiring and managing employees, scaling the venture, and acquiring and keeping customers. In addition to teaching you about these steps, this class will give you the opportunity and require you to conduct some of these activities yourself. This course is also foundational, as you will learn how to think as an entrepreneur. Successfully building a new business venture requires a particular mindset. You must be able to see constraints as a source of creativity. You will learn how to embrace risk and make bold decisions when faced with it. You will recognize ways to position your venture in markets that do not yet exist.
- 1. recognize the entrepreneurial potential within yourself and others in your environment.
- 2. enhance your creativity skills
- 3. understand the process nature of entrepreneurship and entrepreneurship mind set and ways to manage the process.
- 4. develop an appreciation for opportunity, how to recognize it, and how to evaluate it.
- 5. develop a rigorous marketing plan and a feasibility study.
- 6. complete and present a business model.