421 Business to Business Marketing

Management & Marketing

Approved course information last updated: 4 months, 2 weeks ago

Pre-requisites: MGTMKT 220

Requisite To: None

Lab Session:

Course Description

Students examine the importance and impact of marketing products and services to other businesses and organizations in the economy, the unique nature of business customer’s needs, and the different marketing strategies that can be employed to meet those needs. Topics include exploring business markets and business marketing creating value for business customers; designing product and channel strategies; establishing strong; communications; building strong sales and pricing and managing programs and customers.

Course Learning Objectives (CLOs)
  • Describe the applications, challenges and the dynamic environment of b2b marketing
  • Including the unique nature of organizational buying behavior
  • Design strategies and structures to effectively serve the b2b market
  • Apply a systematic approach to problem-solving and decision-making in business marketing
  • Organizations through the use of case studies.
  • Develop a business-marketing plan for a real local company that mainly targets business
  • Customers.
Syllabus History
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    • Program Learning Goals (PLGs)
    • Mapping of CLOs to PLGs

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    • Program Learning Goals (PLGs)
    • Mapping of CLOs to PLGs

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