325 Personal Selling and Sales Management
Management & Marketing
Approved course information last updated: 1 year, 1 month ago
Pre-requisites: MGTMKT 220
Requisite To: None
Lab Session:
Course Description
This course will examine the nature of selling and how it plays a critical role in marketing success it will provide a knowledge base that will allow students to be able to manage sales territories and provide them with a set of unique tools for developing and building successful sales careers.
Course Learning Objectives (CLOs)
- Market place. the course is designed to teach students how to formulate, implement, and evaluate
- A sales program. the focus of the course is on the management of a sales program and sales people;
- However, personal selling will be introduced and integrated in the syllabus.
Syllabus History