Management & Marketing
Approved course information last updated: 5 months, 3 weeks ago
Pre-requisites: MGTMKT 220
Requisite To: MGTMKT 335
Lab Session:
This course is designed to give students an overview of consumer behavior and is intended to acquaint students with both what it means to be a consumer in a market-oriented society and what, as a marketer, you need to know to understand the role of meeting the consumer’s needs in the development of a marketing strategy. to this end, we will explore processes involved in consumption and manners in which marketers are better able to predict and influence behavior. note that consumer behavior is a multi-disciplinary field of study which touches many other specializations, including psychology, sociology, economics, anthropology, and business.
- 1. to understand the concepts, theories, and principles from the social sciences that apply to consumers and their purchasing behavior lg1-lg4
- 2. to learn how to make appropriate marketing decisions based on a sound knowledge of consumer behavior concepts lg1- lg2 –lg3
- 3. to become a better consumer by understanding how consumer behavior principles possibly affect consumers ‘ buying patterns