Business Administration (Graduate)
Approved course information last updated: 2 years, 3 months ago
Pre-requisites: None
Requisite To: None
Lab Session:
In a fast-changing, competitive marketplace, leaders are often asked to take on highly visible roles and drive digital disruption. To stay ahead, leaders must understand how disruption impacts them and develop new capabilities that can drive their own digital transformation. This course will establish a clear roadmap for developing an organization’s digital strategy. The course focuses on understanding of how to evaluate the marketplace, how to identify competitive strengths, and how to design a unique business approach that addresses all of strategic priorities in a coordinated, and technological way.
- 1. understand digital disruption, and the market-driven forces that allow disruptors to succeed.
- 2. learn how to build temporary and sustainable competitive advantage through digital disruption and digital strategies.
- 3. discover how and when to recreate business model to support a digital approach.
- 4. effectively and innovatively link digital strategies to organization’s capabilities.
- 5. identify, research, synthesize, report, communicate, ethically, and professionally use digital disruption for innovative business.